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2) Write short, simple but meaningful content
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3) Insert (relevant) images or videos
Pictures and videos are more lifelike than just words. Colors also help a lot in this case. It soothes the eye after reading a lot of words. Please do not spam images and videos, just enough to solve the reader's boredom. Imagine you're talking about chimpanzees and you show your daughter's picture. Either you're really stupid to put such irrelevant photos, or your daughter is a chimpanzee!
4) Be interactive with readers
To make readers feel satisfied and comfortable reading your blog, you have to interact with them. This makes them feel that your blog is more real, and you can actually hear what they are saying (in this case, typing). Good feedback from readers are also very helpful for both you and the readers, so please listen to your readers!!